SEOUL, South Korea — Renowned K-pop artist Kim Seok-jin, widely known as Jin of the phenomenal group BTS, has officially been named a global brand ambassador for the iconic Italian fashion house Gucci. The highly anticipated collaboration, predicted by Jin’s dedicated fan base, the ARMY, adds another illustrious partnership to Jin’s resume.
Ahead of his enlistment, Jin served as an ambassador for Jin Ramen and has represented renowned brands like Louis Vuitton and Samsung Galaxy during his tenure with BTS. Gucci, a brand Jin has long been associated with, both through their gifts and his personal wardrobe choices, now solidifies their relationship.
In a statement to Women’s Wear Daily (WWD), Jin expressed his admiration for Gucci: “Gucci is iconic, with a long-standing heritage and modernity. It is meaningful and thrilling to be a part of such a house.” Creative Director Sabato De Sarno reciprocated the sentiment, praising Jin’s “warm and kind personality” and “unique style.” He added, “He is a generous and extraordinary artist who is able to move people with his music, which makes us even more honored to share this journey with him.”
The partnership between Jin and Gucci underscores the brand’s strengthening relationship with South Korea. Gucci currently boasts a roster of Korean celebrity ambassadors, including EXO’s Kai, NewJeans’ Hanni, Lee Jung Jae, Park Gyu Young, and Jay Park. The fashion house will further celebrate Korean culture through its upcoming Gucci Cultural Month initiative in Seoul, commencing on October 15.
The event will pay tribute to the heritage of Korean culture by spotlighting the work of renowned artists who have elevated local arts to the global stage. Among the talents involved are conceptual artist Kimsooja, filmmaker Chan Wook Park, contemporary dancer Eun Me Ahn, and pianist Seong Jin Cho. The initiative will encompass photography, videos, exhibitions, special performances, and cultural lectures.
The fashion influence of BTS cannot be overstated, and Jin’s bandmate V, affectionately known as the “Gucci boy” by international fans, has also made waves in the fashion industry. With his innate sense of style, V seamlessly embodies luxury brands like Gucci, a testament to his fashion icon status in the K-pop world.
As Jin embarks on this new endeavor, fans and fashion enthusiasts alike anticipate the synergy between his captivating presence and Gucci’s distinctive aesthetic. With his global appeal and the brand’s renowned reputation, this collaboration is poised to be a remarkable success, leaving an indelible mark in the world of fashion and entertainment.
Kim Seok-jin, better known by his stage name Jin, is a member of the globally acclaimed K-pop group BTS. Beyond his musical prowess, Jin has garnered attention for his charismatic personality, stunning visuals, and fashion choices. He has represented various brands and continues to break records and captivate audiences worldwide with his talent and charm.
Gucci, founded in Florence, Italy, in 1921, is one of the world’s leading luxury fashion brands. Known for its innovative and contemporary approach to fashion, Gucci has become synonymous with Italian craftsmanship and exquisite design. With a rich heritage and a modern outlook, Gucci continues to influence and shape the fashion industry globally.
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