The beauty industry in the US has evolved significantly, with numerous international cosmetics brands making their way onto American shores. But selecting the perfect brand that meets your unique beauty needs is no easy feat. That’s why we’ve put together a list of the top 11 beauty brands with a proven track record of delivering exceptional quality and results. From luxurious skincare to game-changing makeup, these beauty brands have got you covered. So, sit back, relax, and discover your perfect match today!
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Sephora
Sephora, the renowned French beauty brands, has become a household staple in the US, as its luxurious range of premium beauty products has captivated customers across the nation. With over 500 stores throughout the country, Sephora’s products have become highly accessible to consumers.
Their private label brand is a highly sought-after item, and with good reason; its products are known for their top-notch quality and remarkable results.
Ulta Beauty
Ulta Beauty is a beauty powerhouse, with over 1,200 stores across the country and a reputation for offering premium products at wallet-friendly prices. Ulta Beauty stands out from the crowd with its remarkable loyalty program. Customers collect points, which can be cashed in for discounts on future purchases, making it a top choice for beauty enthusiasts across the US. This innovative approach to customer service has made Ulta Beauty a highly sought-after brand.
Pat McGrath Labs
Pat McGrath, a well-known makeup artist, established her own beauty business in 2016 and opened a location in the middle of New York City. Since then, it has been incredibly popular and well-known for its lavish variety of lipsticks, foundations, eyeshadows, and mascaras.
One of Pat McGrath Labs‘ most popular products is their famous “Lust 004” Kit, featuring a range of iridescent powder eyeshadows. The product is packaged in a deluxe limited-edition design that features an innovative formula and signature pigmented shade, captivating makeup enthusiasts worldwide.
MAC Cosmetics
MAC Cosmetics, a Toronto-based company founded in 1984, has revolutionized the cosmetic industry with its high-quality, cutting-edge products that promote diversity across all ages, ethnicities, and genders. From foundations to lipsticks, eyeshadows to mascaras, and beyond, MAC’s product range is unrivaled in quality and creativity – giving beauty enthusiasts everywhere something to love.
With a motto of “All Ages, All Races, All Genders,” it’s no wonder why MAC has become one of the most beloved makeup brands around. The brand’s best-selling products include its Studio Fix Foundation, which provides full coverage and a matte finish, making it ideal for those with oily or combination skin types.
Estée Lauder
The premium cosmetics company Estée Lauder, on the other hand, was started by Estée Lauder in 1946. The goal of the company is to help ladies love themselves just as they are.
Double Wear Foundation, one of Estée Lauder’s best-selling products, offers 24-hour wear and complete, natural-looking coverage. The Advanced Night Repair Serum is another top seller that many people turn to for help with damaged skin caused by the elements.
Fenty Beauty
Fenty Beauty, founded by superstar Rihanna in 2017, has become one of the most talked-about beauty brands in recent years. Fenty Beauty is here to make sure everyone looks their absolute best.
Their Pro Filt’r Soft Matte Longwear Foundation has become a fan favorite for its full coverage and long-lasting wear, catering to all skin tones. Plus, they’re cruelty-free and environmentally conscious so you can look great and feel good about it too! With foundation, concealer, blush, and highlighter all available in their inclusive range of shades, Fenty Beauty has something for everyone.
Milk Makeup
Milk Makeup is a New York-based beauty brand that has taken the US by storm since its launch in 2016. In just six short years, this forward-thinking brand is projected to reach an impressive milestone of $100 million in revenue come 2022.
Boasting a team of more than 70 dedicated employees, Milk Makeup continues to wow customers with its unique product line, such as the KUSH Mascara and Lip + Cheek Multi-stick which come in an array of eye-catching shades from electric pink to berry. It’s no wonder why Milk Makeup continues to be a leading choice for makeup enthusiasts around the country.
NARS
Since its launch by the iconic Francois Nars in 1994, NARS has become a cult favorite among makeup lovers. The brand is renowned for its bold, edgy, and often daring range of beauty products, catering to a multitude of skin tones. Boasting highly pigmented and long-lasting formulas, it’s no wonder why many beauty bloggers, makeup artists, and enthusiasts have fallen head over heels for their coveted cosmetics.
Their most sought-after products such as the Radiant Creamy Concealer (winner of multiple awards) and Orgasm Blush (the beloved universally flattering peachy-pink shade) have become absolute must-haves in any makeup collection. With NARS’ signature style, you’ll be sure to make a statement no matter where you go!
Maybelline
For over a century, Maybelline has been the go-to drugstore makeup brand for beauty lovers looking for quality and affordability. From its beloved Great Lash Mascara to its iconic Fit Me Foundation, available in 40+ shades and providing a natural finish, to its SuperStay Matte Ink Lipsticks with their long-lasting and vibrant color payoff, Maybelline has something for every skin tone. Whether you’re searching for a statement look or an everyday staple, Maybelline’s extensive range of products won’t let you down.
Olay
Experience the pioneering power of Olay‘s skincare solutions. From their Regenerist Micro-Sculpting Cream, which utilizes an advanced amino-peptide complex to fortify and refine skin’s texture, to their Total Effects Anti-Aging Moisturizer that provides seven benefits in one, Olay has crafted ingenious products to help you look your best.
Fight the effects of aging and keep your complexion smooth and even with Olay’s Fresh Effects Clear Skin Swirled Mattifier. This ultra-lightweight oil-free moisturizer helps manage shine and reduce the appearance of pores for a flawless finish.
Huda Beauty
Since its inception in 2013, Huda Beauty has skyrocketed to the peak of the cosmetics industry in the United States. Founded by Huda Kattan, a renowned name in beauty, this Dubai-based brand now has stores and distributors around the globe, including the United States.
From eyeshadows to lipsticks and foundations – you name it, you can find it at Huda Beauty!
The Desert Dusk Eyeshadow Palette, which has won acclaim for its pigmentation and bendability, is the company’s most popular offering. Being cruelty-free is another point of pride for the company.
Conclusion
The beauty industry has been revolutionized thanks to the emergence of a select few beauty brands that have become household names. From skincare to makeup, these top 11 beauty brands offer something for everyone, no matter their budget. Their products have been embraced by loyal fans and customers alike, cementing their place in the industry as must-have staples.
